Article marketing is now a very popular, effective way for businesses to market themselves to potential customers. But, many people have no idea where to start with this marketing technique. Fortunately, this article contains plenty of tips about how you can make article marketing work for you and your business.
Keep your content current and make sure that older content is timeless. While things change all the time, try adding an updated link to old articles. If visitors find old articles first with outdated information, they can find the current version easily through your implemented link. Take advantage of having options on your site that allow readers to organize articles by most recent and by related content.
Make paragraphs short, so they are easier to read. Popular opinion supports the theory that people stand a higher chance of becoming distracted when reading their material online, rather than from a book or paper. Keep your articles and the paragraphs within them short and punchy to suit a reduced online attention span.
Use social media sharing buttons like “Post to Facebook” and “Tweet this” on the site where you post your articles. If your article resonates with someone, they may well share it with their friends and drive additional sales. Don’t use the buttons yourself, though, since an article that is “independently popular” is less likely to be perceived as spam.
Adding images and a picture in your article makes it more personable and unique, and viewers like both of those features. Just remember that you need to either take the pictures yourself, or legally attain the rights to use someone elses.
When it comes to marketing your articles, make sure to provide your readers with some insight as to what to suspect with them. You need to provide them with a summary of your article. Keep it short, about 2 to 5 sentences should be enough to get the point of the content across.
Make use of your author resource box or make use of the end of your article for links back to your site. These areas are where you need to focus on self-promotion. Try to add at least 1 to 2 links in these areas. They provide a “call to action” for your readers to find more information on your site.
Try to write freely and don’t focus too hard on things at first. Write the same way you talk and your thoughts will come pouring out on to the page. This will make article writing feel effortless. You can always go back and do a spelling and grammar check after the words are on paper.
Do not stop and check on your grammar and spelling, while you are in the process you are writing. If you are constantly starting and stopping, you will ruin the flow of your writing and decrease the speed with which you can create content. Don’t forget to go back at the end, though, to take care of any spelling and grammar mistakes.
Be sure to use sub-headings in your article. This tactic helps to set off the different paragraphs in your piece. It emphasizes each of your points, while at the same time bringing your entire article together. Readers will be able to easily go from one point to another, maintaining focus on the topic. You can also use keywords in your sub-headings.
As started at the beginning of this article, article marketing is a great way to market your business. By applying some of the advice mentioned in the tips presented above, you can start a successful article marketing campaign today. Your orders should then increase significantly and your profits will rise.