Many people who have internet businesses would like to improve sales and profitability. If you consider this to be true of your company, consider a different approach to marketing such as marketing via email. Keep reading to find out how marketing with email can help your business.
Use A/B testing to view the subject line. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Make sure that email formats are tested. To make sure it gets the most attention, important information should always be in the top portion of your emails. You should however experiment with various formats in order to identify which format elicits the most responses. Then, when you figure out what works for you, you want to use it to your advantage. This will help your customers know what to expect from you and know where to look for the information they want to read more about.
Stay consistent. All of your emails should employ the same color scheme and feature the same logo. Use a readable font as well. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. Familiarity is a crucial factor to the success of your email marketing campaign, and your overall business.
Fill your marketing emails with helpful information, don’t simply load them up with sales pitches. Provide your readers with articles that they can’t find on your site. Another idea is to have special offers that are only available via email. Send special deals and holiday greetings, and remember to not only email when you desire something of your customers.
Marketing emails that are important should not be sent out close to major holidays. Most people will be busy celebrating and will not check their emails until they go back to work. Certainly there are exceptions to this rule. Black Friday, for example, is one occasion where a date relevant campaign is warranted.
Avoid using too many images in your emails. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
A good marketing with email campaign is economical, fairly quick and can produce major results for your business. As this article demonstrates, it is also pretty easy to put one together. If you are not using this in your business as of now, why not? Start implementing some of the useful ideas in this article and your business will reap the rewards.