Reach Out To Your Customers: The Power Of Email Marketing

Many people believe that email marketing is nothing but spam. But, if you spend some time learning how this effective marketing method can work to your advantage, you will see the potential benefits email marketing can offer.

When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.

Be persistent in your attempts to reach customers. You don’t have to send emails daily, but keep in mind that you may not capture a customer’s attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.

When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.

Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.

Be consistent. Use your logo and a standard color scheme in each email you send. Use easy-to-read fonts for text-based information. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. Familiarity counts even more for email marketing campaigns than it does for other businesses.

When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.

If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.

Look at the spam you get to identify what you should not do. Get a free email address, post your new email address in various places on the Internet, and it won’t be long before your inbox is jammed with spam. Look at the negative aspects of each email and consider how it could have been done better. Taking measures to stand out from spammers will boost the credibility of your brand.

Your email subscribers are very likely to be reading your emails from a mobile device such as a smartphone. Mobile devices have lower resolutions, so your space will be limited. Find out more about the limitations that come with these devices, and be sure that the emails will be able to be read on all screens.

When acquiring e-mail addresses through your website for marketing purposes, make certain that your sign-up form is brief. In general, you can limit the information required to sign up to only a name and an e-mail address. Names are useful for personalizing your e-mails. However, if you feel that even the name might be too much, it is perfectly fine to limit your sign-up form to just an e-mail address.

Now that you’ve reached the end of this article, you should have a grasp of how building an email list can work for you. As you begin applying these techniques, you should see a noticeable improvement in your email marketing strategies.

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