Whether you have an online or offline business, building a relationship with customers is important. Luckily, social media sites exist and provide a way for you to lure visitors to your website while helping you to interact with people who are already buying what you have to offer. Here are some great ways to do social media marketing for your benefit.
Be very careful before you employ the services of marketing companies who specialize in social media. There are known frauds who take advantage of a business who is not familiar already with how Internet marketing works. These companies use thousands of bogus Facebook, YouTube and Twitter accounts using proxy servers that automate registration at these sites. In spite of the high view counts, your advertisement is not seen by real people.
Let your customers know that you have turned to social media for marketing. If they choose to join your page, many social networks can let your connections know that they’re following you. This is basically free advertising and shouldn’t be underestimated. Referrals like this carry more weight that traditional advertising.
Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.
Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.
Use social media outlets to create storefronts that are user-friendly. While it’s important to have an independent website, having a Facebook store that is easily accessible can also attract consumers to your brand. People that use Facebook often play around on the site and may run into your product selection, and may even buy something while on Facebook. Doing this means they don’t have to leave Facebook and go to your site.
Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.
Interact with your customers, and potential customers, as much as you can. Leave them comments on their Facebook status or blog post if you feel that this is appropriate. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
Always remember who your audience is in your social media marketing campaigns and what matters the most to them. You need to post content that is applicable to them and focus your efforts in ways that keep their attention. Your posts should be relevant and of high quality that your followers and fans do not just skip them over because they are not interested.
Use these great tips to build relationships with both prospective and current buyers. As you use social media sites to do this, you will be encouraged by how easily it is to connect with your target market. Keep building those relationships with your customers, and your business can’t help but to grow.