Many people will automatically think “spam” when they hear about an marketing via email campaign, and they will be turned off by the idea. It is your responsibility to come up with email campaigns that your customer will like, look at, and act upon. Read this article to find out how to design the best marketing via email campaign possible.
Make use of A/B testing for variations on your subject lines. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This gives you the information you need to figure out which subjects work and which don’t.
Prior to contacting any of your customers through email, you should always get their permission to do so. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. You might be violating the policy of your ISP if customers begin receiving unwanted messages from you.
Marketing via email is about getting people to buy your products. Every email that is sent should entice the readers to want to buy a product or service. Do this by creating emails that offer product information – new and old – as well as information on special discounts.
Do not send any more than a single email message a week. Most likely, your subscribers receive dozens of emails every day. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
One great way to increase the success of your email promoting campaigns is to give your customers choices. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. They will be more comfortable when they have more control.
It is vital that you develop brand recognition, even in the emails you send. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. That way, you can take advantage of immediate familiarity on the part of your audience.
Try to educate yourself on how not to be considered spam. Get an email account that’s free and post your email address around the Internet. You will see spam coming from every direction. See what’s wrong with these emails and make sure you don’t make the same mistakes. People will be able to recognize your emails from the spam they usually get and trust you.
Utilize both passive and active feedback in your email campaigns. Active feedback is simply asking your readers for opinions and other suggestions they might have. When you are considering passive feedback it will always be quite subtle, and usually even invisible to consumers. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.
Remember that an marketing via email campaign must be tailored to your audience. You can use the information you just read to do just that. What do your clients want? What are they interested in reading? Find ways to turn these thoughts into valuable sales opportunities. The article you just read gave you some great info to get you started.