Now a days, if you are not using SMM, you will fail. Successful social media campaigns are one of the best ways to market virtually any business today. The tips below can help you do it well.
If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. That way, folks will “like” you on that site. People will be more than likely to like your page if there is a section on your site where they can do it, as opposed to having to go to your profile directly and doing it. People are more likely to “like” your content if it is easy to do, and it also advertises your Facebook profile at the same time.
To make your social media marketing campaign successfully market your brand, sell yourself as an industry authority. Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. If you happen to create something that goes just a little viral due to the share button, your company name is getting out there.
Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.
Make use of Twellow or Tweepi, which are tools that work with Twitter. These tools will help you find users in your target audience, and identify those users who are most influential. Follow others in the hopes that they might subscribe back to you.
Research what is being done by your competitors. Find them on various social networks so you can analyze their techniques. You could choose to do something similar and struggle for the same target audience or try developing a strategy they have not thought of yet to reach out to a different target audience.
When your customers want to contact you on your social media, always respond in a timely manner. Do not let messages sit for days unread. Your customers and followers are taking the time to write, so from a customer service perspective. It is good customer service to respond to messages and comments at least on a daily basis
It is important to be involved in the newer large social media sites for effective marketing, but do not forget about the older sites. Social websites like MySpace and Craigslist have huge followings, and you will be missing out on a large market if you ignore them. Social media is extremely competitive and the older established sites still have market share
Organize contests on Facebook and other sites. People enjoy getting free things and you should take advantage of that simple fact. Contests are opportunities to get prospective clientele excited about your brand by transferring their enthusiasm for freebies. You can also use contests to build a buzz around your newest items.
Fill out as much information as you can about your company on your Facebook page. Don’t make it feel impersonal; put that little extra effort and write a small bio and upload a company logo and pictures from your company that pertain to meetings, parties, promotions etc. Help future customers understand what your company is all about so that it doesn’t seem to be just a logo on the web.
Using social media to promote your business can be a great idea, as long as you know what you are doing. When you use these tips, you will notice the positive results your business gains from social media marketing and the profits that come along with this success.