Everyone has heard the saying “content is king”. But how many people really believe it? If you’re getting involved in article marketing, you know that writing articles is a great way to market your product. But what do you know about good writing and good marketing? Read these tips and find out!
Keep your content easily accessible no matter how long ago that it was written. Include trackbacks in your current articles to related items from years ago. This will help you both in search rankings and in click throughs. If you can get someone interested enough to keep clicking through to different pages on your site, you’re on your way to having a repeat visitor.
Make sure to use linkbacks. Create linkbacks to your own content on your site pages. Good examples of linkbacks would be having an archive of your articles or related links to other pages on your site. Be careful not to put too many of these links as they clutter your pages. More links on your pages mean more links will pop up on search engines.
The articles employed in article marketing should be written in a style suitable for online reading, which means keeping paragraphs short. The online reader’s eye tends to get lost in long, chunky paragraphs, so the ideal online article is broken up into short, punchy paragraphs that are easy to grasp and understand.
When trying to market your articles, make sure that they are of a reasonable length so that search engines can find them much easier. Try to keep your articles’ word counts down to 500, or at most, 700 words. more than that will dissuade a lot of readers because they will consider it too long.
Avoid placing sales pitches and links for self-promotion in the body of your article when trying to market it. You need to focus on making them SEO friendly by placing your keywords throughout it at least 4 to 5 times. This can really add a lot of value to your article.
Looking at what other authors are publishing out there is a great way to help develop your article marketing campaign. You should always avoid plagiarizing anyone’s content, but you also need to see how the experts are getting through to their respective niche via the content they write and distribute.
Always try to stay as relevant as possible in your article marketing campaign by creating a set of email alerts for any breaking news. If you can be among the first to get out in front of a breaking product or trend, your readership will stay tuned in and appreciate your site as a source of legitimate and useful information.
There are many different ways to target your traffic in article marketing, and you should be willing to try them all at least once. See what kind of responses you get for different tactics you try. Then you can build your ultimate campaign around what works well and you can get rid of what doesn’t work at all.
When you write something, attempt to come up with a piece that helps readers with a problem or concern they have. When you help a person with a situation they were looking to fix, they will keep coming back to read your other articles.
By using these tips, not only will you write good articles that people are happy to read, but you will be able to get the articles in front of as many eyes as you can. Make sure that you learn all you can so that your article marketing campaigns are successful.