I doubt you need to be told, but any time you launch a business, online or off, you are going to need some form of solid business plan ready to guide you along the right path. This means taking advantage of the newest and most advanced social media marketing techniques out there before they become old news and learning new ways to use the old news that’s still fresh.
If you host a blog, consider placing a Twitter button either at the top or at the bottom of your blog post. You will get people to post your blog using Twitter by placing this button there. This allows your followers to advertise for you without any extra monetary cost to you.
Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.
Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.
Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.
Sign up for Twitter. Get as many followers as you can by signing up for blogging sites like Tweepi.com. Using a site like this makes it easier for people to find you on Twitter. Tweet regularly about other bloggers. You should also automate your tweets so they aren’t forgotten about by your followers.
To obtain subscribers to your social media profiles, offer deals and special offers to followers. If they only see special promotions through Facebook, then it becomes a great marketing tool where people will help you advertise through these social media sites.
Learning how to talk to your customers and breaking into the channels they are in, is critical to your success with a social media marketing campaign. Social media is basically just a bunch of online conversations and another way which people are communicating. By learning how to talk to your customers, you may gain access to their channels and be successful on social media.
Each time you upload content to YouTube, make sure that you link to your site in the video description, and check for Facebook and Twitter buttons by each video, as well as on your channel’s page. Having people from YouTube follow you on Twitter or Facebook is useful because there is a great chance they will share your videos.
Your blog posts can be viewable from your LinkedIn page when you use its blog feed application. You can post an article, and it will appear as LinkedIn updated. You will not spend as much time this way and you will get more visibility and you will also reach out to your friends on LinkedIN.
Utilize the wonderful world of social marketing to your full advantage by following the above tips. Although social media requires time, it’s not as complex as it might seem. The reward will be worth the time you invest understanding it.